The University of Oulu has taken a leap forward in their student recruitment marketing. The new marketing materials focus on the university’s main resource: its students and what they have to say to those thinking about their future studies. The visual elements of the campaign pay homage to the university’s distinctive architectural style.
The materials for the university application round of 2014 were renewed in accordance with the marketing plan made by Siberia. The results have been overwhelming: in 2014 the University of Oulu broke the old records with over 10,000 applicants.