For over 50 years Kinnusen Mylly has been milling quality flour from Finland’s northern grain for households and bakeries. The mill situated in Utajärvi is number one in Northern and Eastern Finland: almost all bakeries in the area use Kinnusen Mylly’s flour.
Kinnusen Mylly wanted to find a succinct way to define and promote their values and as a result teamed up with Siberia.
An important part in the renewal process has been the package design. The new flour packages emphasise the core values of the company: the North, high quality and the long history of the family business. Kinnusen Mylly also believes in tradition, simple virtues and giving customers precise information.